The Consumer Trends in 2023: Moving Towards a Healthier Future with Food

Picture of Savorita Editor Team

Savorita Editor Team

In the past few years, there has been a steady growth in the consumer trends towards healthier eating habits. Consumers around the world are increasingly turning away from processed and non-healthy food options and instead focusing on fresh, organic, and locally sourced ingredients. As a result, food trends have shifted to accommodate this shift in eating habits. One of the leading consumer trends in the food industry for 2023 is Italian food.


The consumer trends in 2023 about food are clearly shifting towards healthier food habits and more sustainable products. This trend is being particularly encouraged by the health and medical sector, as well as by physical and mental health organizations such as sports associations and mental health charities. The main goal of these organizations is to encourage people to lead a healthy and balanced lifestyle, which includes ensuring a good diet and reducing our carbon footprint in the process.

One food trend that is particularly prominent in the EU is the increasing popularity of Italian food. Italy is known for its delicious food, made from locally sourced ingredients and produced following traditional methods. As such, it provides a healthy and tasty alternative to mass market food products. Furthermore, the Italian food industry is increasingly turning to more sustainable production methods, such as organic farming, which ensures that the food produced is of a higher quality and free of additives.


The Benefits of Healthy Food Habits

Consumer trends shifting towards healthy food  has numerous benefits – both medical and physical. Eating healthy allows individuals to maintain their weight, lower their cholesterol, reduce their risk of diabetes, and improve their heart health.

Eating healthy also reduces the risk of certain types of cancer and increases the overall quality of life. In addition, eating a balanced diet can positively impact mental health as well, with studies showing that people who eat a healthy diet are more likely to feel positive and have higher self-esteem.


The Italian Food Market: consumer trends in the EU

Italian food is well known worldwide for its high quality and delicious tastes. The Italian food market in the EU is one of the fastest growing and most profitable sectors. The high quality of Italian ingredients, such as fruits and vegetables, meats, grains, and cheeses, makes for delicious and healthy dishes.

Italian food is also a sustainable food source, as many Italian meals are made with local and fresh ingredients, reducing the amount of packaging and transportation involved.


The Benefits of Supporting Independent Food Producers

In Italy, many food products come from independent food producers who make their products in an artisanal way, rather than through industrial means. This results in higher quality, tastier food products. It also has the added benefit of boosting the local economy and creating sustainable jobs for local workers.

Furthermore, supporting independent food producers is more environmentally friendly than purchasing industrial food products, as it supports more sustainable practices, reduces waste, and has less of an impact on the planet.


Promoting Good Food Habits

Independent food store owners in the EU can play an important role in promoting healthy eating habits in their local communities. By stocking their shelves with Italian products, made with fresh and carefully sourced ingredients, they can be the ones to encourage their customers to adopt a healthier diet.

This isn’t just good for the local community and individuals, it can also be a very lucrative business venture too.


In conclusion, the consumer trends of healthy eating is on the rise and is sure to remain so for the foreseeable future. Italian food is a major part of this trend as it is high quality, delicious, and healthy. Supporting independent food producers not only encourages healthy eating habits, but it also has numerous environmental and economic benefits.

Independent food store owners in the EU should look to capitalize on this trend and stock their shelves with Italian products, as this will be beneficial to their business, their customers, and the local community.

Subscribe to our newsletter

Follow us

On the side of independent food stores

Do you run an Independent Food Store or do you plan to open one soon?

Savorita will make your place UNIQUE.

Register now for free.

Your next unique catalog


One Place to Find Your Next Best-Selling Products

We vet and select artisanal and sustainable food producers one by one.

Only artisanal and gourmet food products made by small, sustainable Italian producers are admitted in our catalog.

Brand Selection

  • We visit the farms
  • We meet the owners
  • We negotiate the best deal

Product Selection

  • We taste the products
  • We choose the packaging
  • We assess the market value

Brands with a story

We help each brand spread their authentic story, and make export easy for them

Featuring Spring 2024 Brands

18 Brands from 7 Regions in Italy. Family-Owned, Local Brands, Gourmet Products, Artisanal Recipes

Your benefits

Long story short, what benefits will you get from Savorita?


You will increase your earnings


Products with high margin

Premium quality attracts customers, ensuring quicker turnover and increased revenue.

Top-quality products​ sell faster

Maximize profitability through premium Italian products, with a secure return on investment.


You will get more customers


You will sell exclusive products

Customers are attracted by exclusive products and you will be able to exclusively offer sought-after Italian gourmet products, that no one else in the city has.

You will anticipate your customers' trends

Stay ahead of consumer preferences with innovative Italian delicacies, anticipating and meeting evolving market demands.


You will save time on products sourcing


You will have customized selections

Our algorithm allows you to optimize product sourcing efficiency with personalized assortments of high-demand Italian gourmet items.

You will buy from vetted brands

We ensure product reliability and reputation by incorporating only vetted Italian brands into our catalog


You will save money on suppliers


We simplify the process for you

All brands in one payment and one shipment — effortlessly manage logistics for a seamless and efficient operation, stop wasting money on shipping.

You will buy at best price

Secure unbeatable prices, ensuring you enjoy maximum profitability and business success. We match any lower price you can find online.

Selections created around you


Say goodbye to spending hours sourcing new products online


We gather and analyze all the available data about your store, your market and our products and we do our magic


  • Product characteristics
  • Product historical sales performance
  • Customers’ feedback


  • Country-specific data on the food industry market
  • Country market data on food categories


  • Consumers’ demands
  • Sales figures
  • Market trends
  • Specific needs and goals

Our Data-Driven algorithm learns your customers’ trends and gives back a customized selection. Our human expert reviews the selection to further improve it.

The result is a perfect AI+Humans curated selections dedicated to your store.

That’s not all: the algorithm learns and becomes better over time!

Your Corner of Italy


We Are a Dedicated Gourmet Food Curator and Supplier for your store

Think of us as your personal curator and supplier, selecting top-quality, gourmet products tailored specifically for your food store.

Your Exclusive Corner of Italy.
Uniquely attractive
Italian gourmet products.

Exclusive Products. No Sharing with Other Stores in Your City. Free Shipping, less costs.

Open chat
Chat with Savorita
Hello 👋
How can we help you?